NEW COURSES

Turn your brand into intelligent property with proper ip management

12th of October 2018, 2pm to 5pm at Orient Design Studio

Don’t miss this session if you are serious about transforming your business into a strong brand. If you don’t manage your brand, your competitors will. Companies interested to up scale their brand can tap on CDG grants from Enterprise Singapore. For more details of this grant, refer to their website.

 
 
 Jacky is the author of 6 highly-acclaimed brand strategy books and formerly the principal consultant of StrategiCom. He has a degree in marketing and also a PMC-Certified consultant. Many of his clients have grown from SMEs to being powerful regional brands.

Jacky is the author of 6 highly-acclaimed brand strategy books and formerly the principal consultant of StrategiCom. He has a degree in marketing and also a PMC-Certified consultant. Many of his clients have grown from SMEs to being powerful regional brands.

Topics covered by Jacky

Branding is not Rocket Science

What is a Brand ?

What is Branding ?

The difference between branding and marketing.

The 10 rules of branding that all strong brands are built on.

Branding on a shoestring.

 
 Renee is an accomplished lawyer, intellectual assets expert and an avid advocate of knowledge sharing. She is the founder and director of Alpha & Omega Law Corp, a Singapore law firm specialising in Intellectual Asset law. Renee is passionate about helping clients commercialise and capitalise on their IP asset to generate revenue and achieve sustainable growth.

Renee is an accomplished lawyer, intellectual assets expert and an avid advocate of knowledge sharing. She is the founder and director of Alpha & Omega Law Corp, a Singapore law firm specialising in Intellectual Asset law. Renee is passionate about helping clients commercialise and capitalise on their IP asset to generate revenue and achieve sustainable growth.

Topics covered by Renee

Strategic management of IP.

Deployment of IP.

Commercialise and capitalise on IP assets to generate revenue and achieve sustainable growth.

 
 Jackie is the founder and principal design consultant of Orient Design. He has more than 20 years of experience in the brand and packaging design industry. He has been invited to give talk in Asia to share practical case studies on how companies have transformed their design to compete in the Asia market.

Jackie is the founder and principal design consultant of Orient Design. He has more than 20 years of experience in the brand and packaging design industry. He has been invited to give talk in Asia to share practical case studies on how companies have transformed their design to compete in the Asia market.

Topics covered by Jackie

Evolution of a brand identity.

Design process of a brand revamp.

Develop brand essence to create a strong brand identity system.

How to manage basic brand guide and its application.

 

Our Branding course

Our Brand Management training course is designed to help professionals to gain a thorough understanding about the brand direction of their company.It uses creative and strategic thinking skill to help delegates to define their unique set of brand management protocol.

To understand the role of brand management and its relationship which will complement in areas of functional marketing and product management. Learn strategies to strengthen your brand in order to develop and maintain customer relations. Increase industry effectiveness as a brand manager. Ensure that brand promise and service delivery reinforce each other. Identify ways to measure and grow your brand.

The training covers the roles and responsibilities of brand management, and how these are evolving over time, the key organizational interfaces. The course provides all prerequisites, training, suggested readings and supplemental information.


Who Should Attend?

Business Owners, Entrepreneurs, Directors and Executives personnel that involved in Brand & Marketing issues.

Syllabus

Brand research methodologies and approaches, Live case study examples, Developing brands of all sizes, and the importance of branding and identity

 


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