Turn your brand into intelligent property with proper ip management
12th of October 2018, 2pm to 5pm at Orient Design Studio
Don’t miss this session if you are serious about transforming your business into a strong brand. If you don’t manage your brand, your competitors will. Companies interested to up scale their brand can tap on CDG grants from Enterprise Singapore. For more details of this grant, refer to their website.
Topics covered by Jacky
Branding is not Rocket Science
What is a Brand ?
What is Branding ?
The difference between branding and marketing.
The 10 rules of branding that all strong brands are built on.
Branding on a shoestring.
Topics covered by Renee
Strategic management of IP.
Deployment of IP.
Commercialise and capitalise on IP assets to generate revenue and achieve sustainable growth.
Topics covered by Jackie
Evolution of a brand identity.
Design process of a brand revamp.
Develop brand essence to create a strong brand identity system.
How to manage basic brand guide and its application.
Our Branding course
Our Brand Management training course is designed to help professionals to gain a thorough understanding about the brand direction of their company.It uses creative and strategic thinking skill to help delegates to define their unique set of brand management protocol.
To understand the role of brand management and its relationship which will complement in areas of functional marketing and product management. Learn strategies to strengthen your brand in order to develop and maintain customer relations. Increase industry effectiveness as a brand manager. Ensure that brand promise and service delivery reinforce each other. Identify ways to measure and grow your brand.
The training covers the roles and responsibilities of brand management, and how these are evolving over time, the key organizational interfaces. The course provides all prerequisites, training, suggested readings and supplemental information.
Who Should Attend?
Business Owners, Entrepreneurs, Directors and Executives personnel that involved in Brand & Marketing issues.
Brand research methodologies and approaches, Live case study examples, Developing brands of all sizes, and the importance of branding and identity