This Brand Management training course is designed to help professionals to gain a thorough understanding about the brand direction of their company.It uses creative and strategic thinking skill to help delegates to define their unique set of brand management protocol.
To understand the role of brand management and its relationship which will complement in areas of functional marketing and product management. Learn strategies to strengthen your brand in order to develop and maintain customer relations. Increase industry effectiveness as a brand manager. Ensure that brand promise and service delivery reinforce each other. Identify ways to measure and grow your brand.
The training covers the roles and responsibilities of brand management, and how these are evolving over time, the key organizational interfaces. The course provides all prerequisites, training, suggested readings and supplemental information.
Who Should Attend?
Business Owners, Entrepreneurs, Directors and Executives personnel that involved in Brand & Marketing issues.
Brand research methodologies and approaches, Live case study examples, Developing brands of all sizes, and the importance of branding and identity