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Poke Theory

Client: Poke Theory
Job Scope: Brand Identity

Poke Theory (pronounced poh-kay) is a non-traditional haven for the adventurous foodie. Introducing a rainbow palette to Singapore’s market, Poke Theory celebrates the diversity of nutrients in our food pyramid with a colourful feast. Although undeniably heathy, Poke Theory aims to position their nutrient-packed bowls outside of the health-conscious market for everyone to enjoy.

 

Logo Proposals

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Design 1 (Selected by Client)
Poke Theory maintains an air of classiness with a jet-black branding, accented by pops of colour every now and then, effectively letting their ingredients’ natural colours shine when the logo is applied to other brand collaterals. The delicate approach with stencil-like typography gives the brand a contemporary image.

 
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Design 2
A colourful display of ingredients within the ‘O’ allows people to understand the key ingredients of poke upon contact with the logo.

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Design 3
A more classical approach to a q

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Design 4
(stencil)

 
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Design 5
Intimate, sensual, and tenderhearted. This logo adds a romantic twist to fire up a once classic design. Ideal for striking a romantic emotional engagement to a luxurious target audience.

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Design 6
Intimate, sensual, and tenderhearted. This logo adds a romantic twist to fire up a once classic design. Ideal for striking a romantic emotional engagement to a luxurious target audience.

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Design 7
Intimate, sensual, and tenderhearted. This logo adds a romantic twist to fire up a once classic design. Ideal for striking a romantic emotional engagement to a luxurious target audience.

 

Graphic Signature

As magical as the deep blue down below, the illustrations are drawn in an imaginative style to mimic the free movement of the underwater world. The pointillism method does not complete the full illustration, but instead encourages the audience to fill it in themselves, therefore triggering their imagination as well. Creative cropping of the illustration, and never showing it fully, stirs their brain juice even more.

 
 
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